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Josh Baker

Joshua M Baker .com Joshua M Baker .com
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2017 Conference

World Usability Day is single day of events occurring around the world that brings together communities of professional, industrial, educational, citizen, and government groups for our common objective: to ensure that the services and products important to life are easier to access and simpler to use.

  • conference

    The 2017 Puget Sound conference was held at the Amazon Day One building in Seattle, WA. More than 200 people were in attendance for a series of sixteen speakers—including renowned Microsoft user researcher Bill Buxton—discussing inclusion in design. Talk topics ranged From civic engagement and machine learning to equity in technology. A panel discussion led by Google's Aideen Stronge and featuring influential women in the industry explored the realities facing women in UX.

  • design

    The planning committe decided early on that it was important that the visual elements were crafted with inclusivity and accessibility in mind. As a symbol, the rainbow has been used throughout history as a sign of a new era, of hope, and of social change. Another element that warranted exploration was the idea of a city-scape or skyline—both as a literal representation, and as a metaphor for the multitude of people living together harmoniously.


    Initial logo prototypes featured iconic Seattle architecture set across a backdrop of rainbow colors. The logo sketches up to this point had issues with scale, and they were not suitable for reproduction at small sizes. I paired away as much excess as possible, eventually landing on a stylized reproduction of the iconic Space Needle, a recognized symbol of the Puget Sound area.


    The event program was designed with readability in mind. The typeface, Cooper Hewitt, was chosen for it's clean yet elegant letterforms. Colors were chosen to provide suitable contrast for colorblind readers.


    • ● EVENT PROGRAM (PDF)
  • planning committee

    • Ashby Fiser - Amazon
    • Michael Berg - Amazon
    • Stephen Giff - Google
    • Aideen Stronge - Google
    • Kevin Schumaker - Disney
    • Daniella Kim - UW / Halibut Flats
  • making life easier

    World Usability Day is single day of events occurring around the world that brings together communities of professional, industrial, educational, citizen, and government groups for our common objective: to ensure that the services and products important to life are easier to access and simpler to use.


    More information about World Usability Day can be found on their website: worldusabilityday.org

  • event sponsors

    Event sponsors: Amazon, Google, Alaska Airlines, project202, The Walt Disney Company, Seattle UXPA, University of Washington Human Centered Design & Engineering
  • 2018 conference

    The 2018 conference will be held on November 8. @pugetsoundwud | #worldusabilityday




Puget Sound World Usability Day logo
Photograph of conference attendees
Graphic of event program cover art.
Mockup of logo decal on glass wall
Initial round of logo sketches
Second round of logo sketches
Mockup of printed conference program
Animation of staff event badge
Podium poster with graphic elements
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